We believe in giving back. With every purchase you make you are contributing to giving back to the Berber Tribes, with 5% of our profits donated to EFA ‘Education for All’. EFA is a local charity providing education and independence to young Berber girls from villages all over Morocco's High Atlas Mountains.
One of the principle reasons Berber girls living in the mountains were dropping out of school at an early age came from having to trek to school everyday, often for several hours, along narrow unstable mountain paths. EFA was therefore founded to run and build numerous all girls boarding houses. Here the girls can live in a safe environment, in close proximity to a local school, where they can attend class regularly and gain an education.
We firmly believe that education is something that every girl in the world, whatever her background, should be entitled to. She has a universal right to be an empowered, independent person free to make her own life choices. As we work so closely with the Berber artisans and their families it is a pleasure to see how education of young girls has progressed and developed. Even if the girls remain true to their family tradition of weaving, having learnt to read and write brings so many advantages and contributes so much to Berber families and communities as a whole.
Giving back is our small and very humble way to show our gratitude and appreciation for so much they have given us. With every purchase you, as a customer, are also part of a united and concerted effort to giving an education and a brighter future to these Berber girls. We therefore want to thank you for joining forces.
We can ALL help to “DO GOOD”!